How Hip Hop Artists Should Promote Their Music

How Hip Hop Artists Should Promote Their Music

How Hip Hop Artists Should Promote Their Music


How Hip Hop Artists Should Promote Their Music
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Over the years, we have had the opportunity to create promotional content for the likes of Johnny Slash, Rasheed Chappell, Jamol Gasol and Reckonize Real. 


The trend these days on social media for album promos has opened up the door for a new wave of Creative Designers to collaborate with notable artists and producers, exploring innovative ways of combining visuals and audio to create promotional content for albums, products and apparel.


Here are just a few collaborative projects from the team at BTBD.

As you can see, there are many ways we can repurpose your content.

Throughout the years, we have found other Content Creators coming up with innovative ways of creating promotional videos. 


Here is a cool stop-motion promo by @mimistopmotion for @kidabstrakt New album Jazzy Vibes.


As you can see, the composition takes the viewer on a visual journey.


It’s also worth mentioning that an artist should network with Creative Designers and video editors, whose style and skillset can produce the desired result you are seeking for your next album promo. 


Here is another example from our latest promo video we created for @bersurke for his latest album Disturbances. This project consisted of repurposing B-roll footage from his last music video.


The highlight of this project was the communication between the artist and creative



Bersurke reached out to our creative team to whip up a simple video with these clear and straightforward instructions, which made it easier for us to create a composition around the content he provided.


So you can see the advantage of having an experienced Creative Designer on stand by.

Repurposing Album Artwork


As an artist creating your own promotional content, you might have missed some design elements from your album artwork which could be repurposed as a motif throughout your promotional campaign.


Motifs sets a “mood” or “atmosphere” visually without taking up too much attention. An example of this can be seen in the Oops! All Bangers Project for Johnny Slash. 


We repurposed the blue gradient background layer of his album cover and created lower thirds for his performance videos. 

Another excellent example of repurposing album artwork comes from the music label Chillhop Music.

Their music videos are adored online by millions of subscribers of their YouTube channel. 


Chillhop Music collaborates with many illustrators and motion designers to create their trademark music videos. Their vector-based illustrators are consistent with all their album releases.


If you are interested in this style of animation, I recommend watching this tutorial on How to Create a Loopable Ambient Scene. 

This video should give you an idea of how vector illustrations can be animated within After Effects. Artists should educate themselves on the process of applying motion to their artwork, as this could spark some new ideas for future projects. 

“Don’t get caught up thinking you have to learn After Effects. Work smarter, not harder and outsource your project.” 

These two styles of repurposing album artwork to create promotional content should get your creative juices flowing. 


Next, I want to touch on the subject of DIY design platforms.

DIY Design Platforms

All social media platforms provide Hip Hop artists with an excellent opportunity to promote their music but fall short when the content is not strategically designed.


Anyone these days can whip up promotional content online from such platforms like CanvaEasil and stencil. Still, these DIY platforms leave a lot of missed opportunities to maximise engagement to stand out on social media.


When creating promotional content from these DIY platforms, remember every other artist has access to their templates, animation presets and pre-made designs. So the odds of looking generic are high.

“Consistency in design is so important when creating promotional content.” 

This helps distinguish between your promotional content from your everyday posts. It’s now time to think outside the box and get creative.


This may seem harsh but as an artist, you need to hear this, let go!

An artist is too emotionally invested with the finished product for them to wear the hat of a Marketer/Designer when it comes time to promote their album.

As a creative agency, we find ourselves in the same situation when it comes time to find music for promotional campaigns. There is an unlimited amount of royalty-free music to purchase online from such sites like SoundstripeEpidemic Sound and Audio jungle, so why would we waste our time making music

By purchasing music from these websites, we’re supporting other fellow creatives.

When you do hire someone to create content for you, remember they’re human. So the lines of communication are always open to discuss your ideas before starting a project. Using a DIY platform can be daunting with no knowledge of design or creative direction. The final result is most likely a hot mess!

Building a strong relationship with a creative agency/Creative Designer can be a valuable asset. We have been creating promotional content for Johnny Slash for over two years now and he too, can see the convenience in having a Creative Designer look after his promotional campaigns.

Need to enhance your content?

Start your next campaign with us


© 2020 Beat Them By Design. All rights reserved.

Should I Promote My Products In 3D?​

promote products 3d

Should I Promote My Products In 3D?


promote products 3d
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Lately we have had brands enquiring about the benefits of promoting their products in 3D.

Our approach towards creating promotional content by CGI is purely to maximize engagement, while informing your audience about your products, so the viewing experience becomes extremely gratifying and memorable.

“Whether you know it or not, your product conveys emotions.” 

Through visual design, we create the platform for your products, which can help your audience absorb your brand’s message with more enthusiasm.

Eve's Skin
Body Wash Images_
Ms.Lova Body Wash

Product tangibility can help build customer loyalty because it lets them know you have their needs on your mind and appreciate their business. Which, in turn, positively and strongly affects customer purchase intentions.


Is it time to ditch your photographer?

You might be thinking it’s time to ditch your photographer.

If you are currently using a photographer for your product promotions, keep them. 

Photographers are the back bone of any online business and do not underestimate the importance of product photography.

“CGI is not to replace photographers but to add another asset to your online business for creative content.” 

Not every post on your social feed has to be CGI renders of your products, but a nice mix of creative imagery can have a direct hand in improving your brands credibility.

Here are three reasons to promote products in 3D.

3 Reasons to promote products in 3D

Modelling products 3d

1. Versatile – Once you have your product modelled in a 3D environment, the possibilities are endless. 

Your audience can view your product 360 degrees, showcasing any other features it may have that would be hidden in a 2D static image. Customizing scenes and backdrops give your promotional content another element of professionalism.

Logo animation of your products can also boost online engagement to add that WOW factor to your promotional videos. 

2. Practical –  If you are about to launch a new product but are unable to hire a photographer in time, then photorealistic rendering can be the next best thing.

Our CGI service also helps to reduce the transportation costs incurred during travelling, and at the same time, it can also help to overcome a lot of transportation hassles that commonly occur during traditional photoshoots.

The only references we need to create a product in 3D are; labels, decals and dimensions, and we’re good to go. 

Eve’s Skin Project is a perfect example of how our team created a CGI promotional video.

3. Affordable – It’s no surprise that significant brands still use 3D animation for their advertisements on T.V. because of its highly engaging capabilities and power to keep viewers entertained.

But now in 2020, it’s an even playing field.

Just like motion graphics are replacing traditional graphic design, 3D animation will become the new standard of promotional content for online businesses. 

Although very few brands you follow may not promote their products in 3D, it does not mean that you shouldn’t consider looking into it. It’s what your competitors are not doing, that leaves an opportunity for your brand to capitalize.


Top 9 Promotional Videos of 2019


If an image speaks a thousand words, then a 3D render can speak a millon words!

Perception is everything…these days.

With so much pressure from social media platforms asking businesses to post more frequently, is crazy.

Not all social media agencies provide CGI animations with their services. 

So it helps to know as a business owner that there are other alternatives for creative marketing.

Finding a balance of creative content for your audience is crucial for sustaining your followers and generating new leads.

Everyone has static product images, but very few have their products spinning, twisting and opening all within 3 seconds!

It’s time to take your product promotions to the next level of advertising.

Start your next campaign with us


© 2020 Beat Them By Design. All rights reserved.

Sell Anything With Instagram’s Carousel

Maximize Instagram’s Seamless Multi-Post


Sell Anything With Instagram’s Carousel

Marketing Design

Sell Anything With Instagram’s Carousel
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Instagram’s Carousels allow any account to use multiple media (images or video) in one post.

It’s a cost-effective, concise, and engaging way to communicate your marketing message. No more trying to figure out which picture to post, you can upload up to 10 images inside one carousel.

For this blog post, we are going to breakdown a recent carousel we created for our client Ms.Lova. 

Many businesses are now taking advantage of the carousel feature on Instagram as it’s a highly engaging and interactive format that performs ten times better than regular ads.

Carousel Framework

There is no set rule in constructing an Instagram carousel, but there is a guide you can follow that will build trust even when you want to sell.

instagram carousel framework

Although this guide may seem logical, remember you know your audience better, so don’t keep them hanging when swiping through your carousel. 

Establish from the beginning that your content is of value to them. 

A well designed carousel can get your prospects excited before reaching the action/destination.

Here are three marketing design tips that can increase the “swipe-ability” of your carousel.

1. Use Your Content

There is nothing worse than seeing a business on Instagram not using their content when posting sale promotions.

Stock free images are everywhere on social media these days, and if you want any chance of standing out amongst your competitors, you need to start creating quality content. 

Repurposing higher quality content is much more useful than purchasing a stock image.

Only six images were used to create this Ms.Lova carousel post. 


Use images to support your message.

2. Start Strong But Finish Stronger

Having the intro image corresponding with the title, is an excellent way to begin.

Like I said before, don’t waste your audiences time. 

The first slide, we established that Ms.Lova is offering training. The training kit in the second slide gives the audience something tangible to consider with the price. 

Informing your viewers from the beginning and what is in it for them, will increase the chances of them swiping right.

The next slides should focus on the problem and try highlighting keywords for more significant visuals.

We have now presented an alternative to starting your own profitable spray tan business and displayed past students completing the training; it’s now time to deliver value.


Should I Promote My Products In 3D?

3. Solve Your Audience's Problem

This stage of the carousel is the last chance to show you can solve their problem.

Informative as this carousel is, we are not done yet!

Ask them in the description to take action.

Ms.Lova has asked her audience to tag a friend and comment “Yes Please” in the comment section below.

use instagram description to sell

Final Thoughts

People love to buy but hate to be sold.

Reading the caption while swiping, your audience absorbs the whole story with more enthusiasm.

Try new things, and be creative when posting content on instagram. 

I hope this blog post has opened your eyes to the endless possibilities of repurposing content using Instagram’s carousel.

Need to enhance your content?

Are you ready to sell with Instagram's carousel?

Start your next campaign with us


© 2020 Beat Them By Design. All rights reserved.