The concept of creating a 3D logo environment for a brand has always intrigued the team at BTBD.
We animate logos in 2D when creating promotional videos for our clients, but in this case. A 3D logo environment is the next level of logo animation.
Our team decided to use the logo of Drawn Downunder for this concept project.
Recently we had created a promotional video for the artist, which you can read more about at the Drawn Downunder Project.
During the logo animation stage, the team ask the question “what if we model his logo in a 3D environment?”
So in three days, the project was completed and the results captured a lot of attention on social media.
The innovation had paid off!
Drawn Downunder logo has entered the 3D world.
Our goal was to create the logo environment in a low poly style of model.
Low-poly models are very popular and that is because they look awesome. They allow you to visualize an object with a very basic geometry without losing its essence.
So let’s dive into the creative process of 3D modelling and gain an understanding of how our creative team can bring your logo into the 3D realm.
But more importantly, incorporating the final render into a composition.
A wireframe is a three-dimensional model that only includes vertices and lines. It does not contain surfaces, textures, or lighting like a 3D mesh.
Instead, a wireframe model is a 3D image comprised of only “wires” that represent three-dimensional shapes.
“Wireframes provide the most basic representation of a three-dimensional scene or object.“
Once the shape is created, surfaces or textures can be added to make the model appear more realistic.
Surface modelling is the method of showing or presenting solid objects.
This stage requires us to define the exterior curves and shapes of our objects.
The elements we focused on was the palm trees, rocks and birds.
In the next stage, we apply textures and colours to our surfaces.
Now that our 3D objects are completed, it’s time to give life to what looks a grey and boring model.
Every face of our polygon model is assigned a texture coordinate.
Basically, we are assigning colour through data attributes which allow greater control when calculating lighting.
Just like a photographer sets up his or her scene for a shoot, the same can be applied in a 3D environment.
Having the right lighting will add soft shadows to our objects, which will give a more realistic appearance in the final render.
And there you have it!
We hope you have enjoyed this behind the scenes walkthrough.
Giving our client’s general knowledge of the services we provide, helps form a better productive relationship for future projects.
Through the years we have found that our clients are more creative than led to believe.
People first need to see what is possible in innovative design to get their creative juices following; then our team takes care of the rest.
The marketing world is evolving every year with new tools, applications and formats for reaching a broader audience.
But the one thing that stays true is design matters.
So beat them by design.
Peter Herrera is the Head Designer of Beat Them By Design. A creative agency that focuses on repurposing content for social media. The team develop creative content using motion graphics, video editing and 3D animation.
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