2019 was a massive year for the creative team at BTBD.
It’s when we look back and reflect on the projects we have completed for our clients; we get a sense of how lucky we are to be in a position to creatively design content which connects businesses to their targeted audience.
We create content with the thought of cutting through the noise, which seems to be flooding social media these days and to deliver an informative and engaging promotional video to drive sales.
“Creativity is the force that drives our team.”
Design is now more than ever at the forefront of content marketing, connecting your brand and service to the millions of people thanks to the reach of social media.
But with so many businesses running ads and consistently posting fresh content on their Instagram feed, it’s hard not to think you’re falling behind if you are only posting once a week.
We believe quality over quantity is the best strategy for a start-up or any business that thinks they might be falling behind, in terms of content creation.
The more resourceful you are with content as an online business, the more likely you will win the game of staying relevant on social media.
“That is why we focus on repurposing content.”
As you’ll soon read, we have created fantastic promotional videos using only four images!
Selecting our favourite videos of 2019 was a hard task but we got there in the end.
We have taken the time to reflect on each promotional video and provided some insight into our creative process. This will help you get a general idea of how the team approaches projects and what we specifically look forward to achieving.
This promotional video for Elume Candles was a concept project for the brand.
For the introduction, we created a logo animation with organic sound effects which complements Elume’s products.
All the content in this video was repurposed from their website and Instagram account.
Highlight: We utilized individual images of their products to create an eye-catching stop motion reel, displaying their full range of candles. This effect can be viewed 12 seconds into the video.
The concept behind this promotional video for Killer Groom was to present three new products to hit the market.
The video begins with their signature shotgun sound effect, which then reveals the logo and products, instantly informing the viewer.
Only five images were used for this promotional video.
Highlight: Converting 2D images into 3D. We achieved this by adding depth of field to each image which gives each product distance between the nearest and furthest when floating in the air.
No project our team works on is ever the same
In this case, the name of the product heavily influenced the audio and composition.
Their New England Sour beer is named Hay Z after the iconic rapper Jay Z. This promotional video had to have elements of hops and Hip Hop.
For the audio we decided on the 99 Problems beat by Jay Z & Rick Rubin. This banging beat was perfect for the video.
Highlight: Repurposing an Instagram story post which had the boomerang effect applied to it. We synchronized the footage to the scratches within the beat. This effect can be seen 10 seconds into the video.
This was a concept video for the streetwear brand Palm Angels.
The release of their highly anticipated Recovery Sneakers, was a great opportunity for our team to create a promotional video showcasing the sneakers.
With only six images to work with and footage from the 2019 spring-summer fashion show, we had more than enough content to produce a banger of a promotional video.
Highlight: We created transition slides, replicating the straps of each sneaker.
The team did a great job delivering an eye-catching video that was both informative and visually engaging.
Highlight: This project was the first to feature our new voiceover service. We ended the video by vocalizing the brand’s slogan, which adds a human touch to the overall composition.
Reckonize Real reached out to the BTBD team on Instagram enquiring about creating a short promo video for his upcoming album, Bridges and Tunnels.
Little did we now that the final product exceeded our expectations. We cover the design process of this video in the Bridges and Tunnels project.
Highlights: The comic book style effects and camera motion, gives this video that dramatic feel that suits the genre.
This project for Aztek The Barfly, was the catalyst for composing promotional videos for artists.
The team discovered new ways of repurposing content from the Ricky Pierce music video to create a banger of video for his social media platforms.
Highlight: The beginning of the video, the lion morphs into Aztek, and at the end, comes face to face with the lion.
2019 marks our two year creative relationship with beatmaker and producer, Johnny Slash.
One of the projects that stood out was The Throwback Rack.
The team created a vintage style reel to reel tape player, using Johnny’s beats from his YouTube channel.
Highlight: Animating the UV meters to sync with the beat.
This video we created for Ms.Lova was to promote her limited edition Christmas gift box.
The team chose to keep this video clean and simple.
Highlight: Animating the opening of the gift box to then fade away, was a nice transition to reveal the “coming soon” text.
Peter Herrera is the Head Designer of Beat Them By Design. A creative agency that focuses on repurposing content for social media. The team develop creative content using motion graphics, video editing and 3D animation.
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